Itemized List of Services _ must be specific People want to know what they've paid for. Most people will not pay for something described merely as "Design." Tell them exactly what they have received: e.g. "Design of three_page static website for Sporting Goods Department." Be as specific as possible. In five years, would both you and the client know what you meant by your description? Also, specify whether the charge is project_based or hourly.
Thank Them, and Ask Them to Thank You _ must be sincere Money is often a touchy subject, so politeness about it is a good idea. Your clients are paying you money that they've earned with blood, sweat and tears, so let them know you appreciate it. You should also invite them to contact you if they have any questions and, more importantly, make it clear that you appreciate their present (and future) business. Some people also welcome testimonials; for example, by adding, "Let us know how we did. Write a testimonial and sent to... " If you're building your website's testimonials page or want to complete the feedback loop, this is a great way to get clients to give feedback on your work. If they have suggestions for making the process smoother, it's also a great opportunity for you to improve.